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07 October 2005

Susquehanna Media finds a buyer

To cap a fairly news-heavy end of the week, Reuters reports that Susquehanna Media is about to be sold to a group of investors including Cumulus Media. Cumulus has around 300 stations in mostly mid-market areas, and acquiring the Susquehanna portfolio of stations expands its reach into bigger markets like the San Francisco Bay Area. Cumulus does not currently have a presence in the Bay Area, so they won't be forced to divest other stations to run newly acquired ones.

It's unlikely that there will be any serious changes to KNBR. KTCT remains a question mark, but since it will probably remain part of the parent company, any opportunity for A's to acquire it appears to have passed. Next up is the sale of Disney's ABC Radio properties, which constitutes an even bigger portfolio than Susquehanna. Expect Disney to sell the radio business whole, not piecemeal (individual stations).

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