To put things into perspective, here are a few more bullet points that you might find interesting:
- In 1999, the A's average ticket price was $10.10. That means that in seven years, ticket prices have gone up 118%.
- 1999 payroll was only $26 million. The current payroll is $62 million, a 138% increase. Pay-to-play is the name of the game.
- There's no better indicator of MLB clubs' revenue disparity than ticket prices. Ten years ago, Boston had the highest ticket price - $15.43. Cincinnati had the lowest - $7.95. Boston still holds the mantle of as ticket price champ, with its average price at $46.46. Kansas City now has the lowest - $13.71. There's also a multiplier effect because teams like the Red Sox, Yankees, and Cubs routinely sell their seasons out, as opposed to the oft-lackluster attendance records of the lower-revenue teams.
Now that the A's have raised ticket prices 25% over last season, what's in store for the remaining years on the Coliseum lease? And what can we expect when a new ballpark is opened? Will it have a China Basin-like pricing structure, or will it look like PNC Park's tiering system?