31 December 2005
ESPN's sports business reporter Darren Rovell penned a neat article on the use of technology and automation in enhancing the fan experience. A single smart card with RFID could one day act as a complete ticketing and purchasing system for parking, entry, concessions, and merchandise. Not only would the system speed up transactions, it could be used for security purposes as well. There are obviously issues to work out regarding data security and encryption. It will also be a challenge to change patrons' thinking to the idea of prepaid or rechargeable smart cards instead of cash or credit/debit cards. Incentives can be given to those who subscribe, and it can be said that the "rewards card club" memberships many teams have introduced the past few years are a mere stepping stone to a more comprehensive approach. As a person who works for a company putting out leading edge technology, I wholeheartedly endorse the concept.