21 March 2008

Commence cross-promotion.... NOW!!!!

Now that the A's are in Japan and the reborn San Jose Earthquakes are wrapping up their own nice preseason run, it's apparently time to start marketing both Wolff/Fisher (et al) franchises together. A new 8-game A's-Quakes plan is available, in which fans would take in 5 predetermined A's games and 3 predetermined Quakes games on the 2008 calendar. Interestingly, all 3 Quakes home games are to be played at McAfee Coliseum - the 3 Coliseum dates on the current schedule. The plan looks like this for the A's:
  • 4/19 - A's vs. Kansas City (Travis Buck Bobblehead)
  • 5/3 - A's vs. Texas (1968 A's Hat)
  • 6/6 - A's vs. LA Angels (Kurt Suzuki Bobblehead)
  • 6/21 - A's vs. Florida (Beerfest)
  • 7/11 - A's vs. LA Angels (Fireworks)

The Quakes part looks like this:

  • 4/12 - Earthquakes vs. Chicago Fire (Opening Night)
  • 6/14 - Earthquakes vs. LA Galaxy
  • 8/3 - Earthquakes vs. LA Galaxy (in Oakland)
There is an element of introducing the Quakes to the greater Bay Area, something that's a bit difficult to do at Spartan Stadium. They're certainly targeting the Latin community who may be interested in both sports, if not both franchises. A simpler explanation is simply numbers. The Quakes' main home for the next two years is the expanded and renovated Buck Shaw Stadium, on the SCU campus. Buck Shaw only holds 11,500, which may be fine for many of the lower profile games, but not for either opening night or the two games against the Quakes' natural and hated rival, the LA Galaxy. Not to mention ex-Quake Landon Donovan and aging superstar David Beckham, whose commitments to the English national team may limit his appearances.

The schedule is pretty well spaced out, probably to entice families. Prices are $160 for a single 8-pack at Plaza Level, $215 at Field Level Endzone/Outfield. At the Coliseum, the field is set up to run north-south with the touch line (sideline) running parallel with the baseball third base line. This is being done to eliminate the need to do the costly and field-damaging football configuration.

Nets' project faces delay

From at least a business and economic standpoint, the Atlantic Yards project in Brooklyn is one to watch as a forerunner of the A's ballpark village. While its scope and associated controversy have been far greater, Atlantic Yards still bears watching due to its basic similarities. Thanks to the economic downturn - er, recession, the first ancillary phase of the project faces delay.

Like the ballpark village, Atlantic Yards is a large mixed-use development with a sports venue as its centerpiece. Proceeds from the development are to be used to pay for a sizable portion (but not all) of the arena, called Barclays Center. Over 10,000 housing units would be built. The 22-acre site includes the 8.4-acre Vanderbilt Yards, an old depot for the Long Island Rail Road.

Barclays Center is to become the first major sports facility built in Brooklyn since the Dodgers left Ebbets Field. The tie-in is that the developer, Forest City, is run by Bruce Ratner, who a few years ago bought the NBA's New Jersey Nets. Upon completion of Barclays Center, the Nets are to move to Barclays Center and be renamed the Brooklyn Nets.

Controversies surrounding the project have been well chronicled, from the $300 million in tax-exempt bonds used and subsidies given to the always popular use of eminent domain within the long-developed borough. No place in the U.S. is like New York City in terms of how massive projects like this manage to get rammed through the public process via big machine politics. Similar issues were brought up for both of the new baseball stadia being built now.

Surprisingly, the arena is expected to push forward with construction starting early next year and opening in time for the start of the league's 2010-11 season. I suppose the thinking here is that construction costs will only go up so they might as well get started now even if the debt service piece is still uncertain. The project was originally announced in 2003, with an expected 2006 opening (overly optimistic due to process matters). Despite public pronouncements about the groundbreaking and opening dates, it's likely the opening date could slip further.

Atlantic Yards could serve as something of a harbinger for the A's ballpark village. Private financing and the flexible timeline the A's have floated can help insulate them from the recession. One or two years is plenty of time for a proper economic rebound, and that's already baked in to the plan. Should our economic difficulties continue for a protracted period, Wolff/Fisher may have to consider major changes in the project's composition. On the other hand, if it continues over the length of a presidential term we'll have a lot more to worry about than a baseball stadium.