The payroll is increasing about 10 percent, Beane said, and Wolff, whose focus is building a new ballpark, confirmed it'll go deep into the $60 million range after the A's signed Esteban Loaiza to a three-year, $21 million contract.That sounds like a challenge to the A's fanbase. Not that signing Esteban Loaiza is going to equate to 2,000 extra season tickets, but it looks like Wolff is trying in earnest to get more momentum behind the team before the season begins. Signing Loaiza, keeping Zito (which many don't think will happen), and bringing in a name free agent slugger such as Frank Thomas should create some buzz around the team.
"I'm just hoping we get positive fan reaction with our attendance," Wolff said. "Billy continues to field a fabulous team, and I hope fans who didn't support us in the past will start to. It's a very big goal for me. I've got to find out how strong we are in the local market.
"We're trying to put the most quality team on the field. We just don't want to go to the playoffs."
Wolff hasn't shown any Jeffrey Loria-like tendencies, so there's no valid reason to believe that he'll conduct a fire sale if fans don't come or if he doesn't get a ballpark deal. There's always the possibility, and A's fans know too well how good Charlie Finley was at ripping his team apart.