2g. Subject to the Authority reaching a mutually agreeable agreement with the Oakland Athletics, the Raiders may sell and retain all revenues from specified fixed advertising inventory in the Stadium on a year-round basis. The parties acknowledge that the Authority has made a good faith representation that the Athletics are agreeable to such an arrangement and the Authority will use its best efforts to finalize such an agreement with the Athletics. Additionally, Raiders shall be permitted to sell and retain all revenues from temporary advertising (banners) during football games provided that sponsors do not conflict with current Athletics exclusivity arrangements. The Raiders do not share any advertising revenue received by the EBEs.In short, the A's won't be receiving revenue from much of, if not most of, the advertising in the Coliseum. From the looks of things, the only revenue they'll get is from the baseball-specific signage: the rotating board behind the plate, tarp covers, dugouts, and the outfield fence. The Coliseum has no dazzling ribbon board on the plaza level facade, and the signage panels next to the scoreboard are smaller than those at other parks. Why would the A's agree to this deal? There are a few possibilities:
- The revenue the A's realized was fairly inconsequential, and to help the public entities out (and to curry favor with them as well for a future ballpark), they decided to forego the revenue.
- The A's want to be able to point to the limited advertising revenue as another one of the Coliseum's "deficiencies."
- Tha A's want to limit revenue, which could mean a lower payment into the revenue sharing structure and higher revenue sharing receipt.
- The A's were simply being magnanimous.
Update (11/3, 11:03 AM): A little historical context is in order. A three-year-old article from the East Bay Business Times covers a lawsuit brought by the Raiders (of course) against the A's for allegedly withholding advertising revenue. Though I haven't seen any news items related to the suit after it was filed, it appears that the A's giving the Raiders the ad money may settle the matter. The baseline revenue the A's had received was $3.9 million per year, with the Raiders and A's splitting money above that amount. It's definitely nothing to sneeze at, but it's also not enough for the A's to score a big-time righty slugger, either.