It gets more interesting when looking at how these numbers break down. Forbes usually gets the figures pretty close since franchise sale prices tend to come very close to Forbes' appraisals, so it should be pretty easy to accept these values even with the limited information MLB and the teams make available. Take a look at how the A's and Giants compare:
- Franchise value: A's - $234 million (+26% change), Giants - $410 million (+8% change)
- Debt-to-value ratio (less than 40% preferred): A's - 38%, Giants - 37%
- Wins-to-player cost ratio (% relative to per average wins-per-dollar of salary): A's - 116, Giants - 76
- Market value: A's - $73 million, Giants - $155 million
- Brand management: A's - $21 million, Giants - $50 million
- Season ticket rolls: A's - 8,000, Giants - 28,000
On the other hand, the market value and brand management numbers are telling. In both cases, the Giants more than double the A's. The Giants have 350% more season ticket holders, though that could change drastically for the worse next season. This raises more than a few questions, such as:
- How much are the A's and Giants tapping into their relative markets, and the Bay Area as a whole?
- Are the A's low values due more to the stadium, ineffective marketing, or other factors?
- How much of a difference will a new ballpark for the A's really make in the grand scheme of things?