Apparently the Giants have also been messing around with TV. Last week the Giants bought a sizable stake in FSN Bay Area, which will put them in excellent financial shape for the next 25 years. The details:
- The team bought a 30% stake, which comes out both the Comcast and FOX stakes. Comcast now owns 45%, while FOX has 25%.
- Giants games will continue to be broadcast on the channel, which will officially benamed Comcast SportsNet before the season starts.
- CSN will show at least 130 Giants games now that the Giants' deal with KNTV has a reduced schedule compared to KTVU.
- Existing agreements with the A's, Warriors, and Sharks will be unchanged (those run through the end of the decade).
- CSN will produce a nightly local sports newscast. It already produces Sportsnite for the existing CSN West channel, which is geared towards the Central Valley currently. It's not clear whether the new CSN channel will have a specific Bay Area focus or if it will be merged with CSN West (which is partly owned by the Maloof brothers).
What about the A's?
If you think the A's have been left out in the cold, they aren't. Right now the broadcasting world is in a major state of flux, with the digital conversion coming in February 2009 and AT&T starting to offer rival services that rival Comcast's cable TV, the rules are quickly going to change.
Let's say the A's wanted to start their own cable sports network. There a couple rules they'd have to follow in order to get started:
- If you want to be carried by Comcast, you must give them a taste. Like Tony Soprano dealing with his capos, Comcast wants their envelope. That's means Comcast wants a piece of whatever new channel you're launching. They'll help you get production going. If you want to go it alone, good luck getting any help from them. Note: When scanning for my local free channels, several networks I didn't expect to find were available: Vs., TVOne, and Comcast SportsNet West. All three are partly or wholly owned by Comcast. If FSNBA becomes CSN West, CSNW won't be free for long.
- Don't ask to be on expanded basic. Comcast is pushing all new sports networks to their "digital sports tier." A legacy network such as FSNBA or ESPN/ESPN2 will stay on expanded basic, but everything else is meant for the sports tier. That goes for national single-sport networks such as NFL Network and NBATV, as well as new regional sports networks. Part of the reasoning is that Comcast doesn't want to pass along the often high subscriber fees to regular customers who may not be interested in additional sports networks (they also frequently complain about rising cable bills). Another is that by relegating a RSN to a digital channel, it takes up far less bandwidth than an analog basic channel.
- The satellite companies won't offer any favors either. DirecTV and Dish are feeling the pinch as they have to carry hundreds more channels simultaneously than the typical regional cable operator. They'll carry your channel as long as you don't ask for overly exhorbitant fees.
The Digital TV Transition
On February 17, 2009, all US broadcasters are supposed to switch over from analog to completely digital transmissions. Many consumers won't really notice as they may already have their TV served up to them by some kind of set top box (cable or satellite). That old "cable-ready" TV you may have put in the garage? Or that trusty 4" portable deal you bought several years ago to bring to sporting events? Those will be useless.
Over-the-air broadcasts will be digital, and to help the government is helping by subsidizing $1 billion in new digital set top boxes for viewers who only get over-the-air TV. Digital broadcasts are more bandwidth-efficient than analog, so the government is reclaiming some of that bandwidth for other uses. You may have heard recently about the 700 MHz wireless spectrum auction, scheduled for this coming January. Verizon, Google, and Cox are among several bidders for certain pieces of spectrum, which could carry voice and data faster and more reliably than existing networks. The 700 MHz spectrum has been used by OTA channels 52-69.
For cable, the process may be a little slower as some cable providers are preparing to keep at least a few analog stations (the regular broadcast networks) alive for a little longer depending on customer response. Cable operators are mandated to carry both analog and digital signals for the time being, an extension of "must-carry" rules. As the old analog channels are replaced completely by digital (including HDTV), bandwidth will be freed up. Some of that bandwidth is slated for video-on-demand services and more HD channels, some will be used for higher-speed internet access. (AT&T's U-verse service is IP-based and is far different from what Comcast or Verizon provide.)
Within all of that freed bandwidth should be additional space for a combo SD/HD regional sports network, should the A's decide to launch one.
Still need a partner
Even with all of that, an A's-based regional sports network won't be viable unless there's additional programming. To get that, they'll need to look south to San Jose, and the Sharks. The A's and Sharks are in similar positions relative to the local TV market. They perform worse than other teams that broadcast during the same season (A's vs. Giants, Sharks vs. Warriors). Both will be catering heavily to a Silicon Valley corporate base. Both have limited radio deals and are disadvantaged in the local media market compared to the other Bay Area teams. Chronologically they are the youngest franchises in the Bay Area. And their seasons are compatible, with the A's regular season ending when the Sharks' season starts (and vice-versa). Quakes 4.0 will be an integral piece, and their summer schedule isn't so heavy as to cause frequent conflicts.
The teams can't stop there. There are tons of other teams in the area and no one needs to look under rocks to find them. Did you know that CSN West and the St. Mary's men's basketball team have been expanding their broadcasting deal the last three years? That there are dozens of great high school football rivalries that don't get the regional recognition they deserve because of meager coverage?
The A's recently re-upped with KICU for 3 years. The deal probably isn't much to sneeze at, but that's fine because the market will truly open up at the turn of the decade. Once it does, the A's need to be poised to strike. There'll be a window of opportunity for their own media independence, but that window won't be open forever.