What is even more amazing is this site is far superior to both of the rehashed waterfront sites so far proposed in Oakland, specifically the site at Oak to 9th and the site at the Howard Terminal in the port of Oakland. Far superior. Have I whetted your appetite enough yet? Can you not stand the suspense anymore? Well, wait no longer: the site I'm talking about is on the Oakland Estuary at the base of the Fruitvale Avenue Bridge. A site I like to call Jingletown Stadium.
So, let's first talk about the site itself. It's 26 acres currently inhabited by the Owens Brockway Glass Container company. It is bounded by Fruitvale Ave to the north/west, Alameda Ave to the south/west, Home Depot to the south/east, and Boehmer and Elmwood Ave's to the north/east. I call it “Jingletown Stadium” because the site is across the street from the vibrant artist community of Jingletown (photo blog).
Now, let's compare this site with the two other Oakland waterfront sites: Oak to 9th and the Howard Terminal. When comparing sites, there are some yardsticks to go by: the size of the parcel(s), the ease of acquiring said parcel(s) and dealing with the displacement of the current occupants, the current infrastructure, the current public transit options, and the feasibility of adding infrastructure and parking.
Let's go point by point, though I'm going to save a little bit for dessert.
- Size of Parcel: Jingletown Stadium is 26 acres, compared to 029's 40 acres and Howard Terminal's 46 acres.
- Acquisition: Though 029 would be the easiest parcel to acquire, the A's would be taking on a ginormous NIMBY fight that has stalled out the development of 029 to this day. You don't want that. Howard Terminal is equally squishy: the port of Oakland just signed a 25 year contract with Matson Shipping and they would be required to relocate them to an equally large site for their exclusive operation. Space like that on the waterfront is neither easily attained nor is it cheap. While Jingletown Stadium would need to relocate the glass factory to elsewhere in Oakland, this is a much easier prospect than moving Matson Shipping. Oakland currently has an over-abundance of available industrial space, and finding another site for them to inhabit should not be difficult. One solution I particularly love is to put them on the Oakland Army Base. It offers the same proximity to a major freeway and the city would be able to offer them the land for free as incentive. Additionally, it would remove a large industrial polluter to an area of the city that isn't nearly as densely populated. But I digress...
- Infrastructure: To put it succinctly, they suck for the other two sites. The Howard Terminal is near only 1 freeway exit southbound and 2 exits northbound. 029 doesn't fare much better with 2 exits northbound and 1 exit southbound. Compare that with Jingletown Junction having 3 exits reasonably close southbound (23rd, Fruitvale & High) and 2 northbound (High & 29th/Fruitvale).
- Public transit: Here's where Jingletown Stadium cleans the clocks of the other two sites. Fruitvale BART is only a third of a mile away from Jingletown Stadium. Even better, Fruitvale BART is a regional hub for AC Transit. 029 is over a mile from Lake Merritt BART and Howard Terminal would require an infill station for BART. Screw that mess.
If you're link-averse, I'll spare you the work and give you the quick and dirty right here. The city is developing a “specific plan” for the area of Oakland's waterfront bound by 19th Ave, 54th Ave, 880 and the estuary. An EIR is created which will cover the entire specific plan area, and developers who want to build anything that is contained within the range of this EIR can use it to gain approval to build instead of having to create their own. The process for the approved types of new development will have a much faster time getting approval and getting construction started. For the significant amount of time and money saved by the developer using this EIR, they have to pay a “user fee” which will only be used within the specific plan area. These fees will do things like build sidewalks, create open space, modernize the sewer system, underground utilities, etc.
This is where the A's come in. If the staff drafting the specific plan include a stadium plan within the EIR, it's conceivable that the A's could use it for the stadium. What's more, the pretty hefty user fee the specific plan area would extract from the A's could go towards all the types of infrastructural improvements that the A's would need at a new stadium. Streets can be reconfigured, freeway exits can be modified. The area around Jingletown Stadium is still relatively underdeveloped: it can accommodate a lot of the upgrades needed to the roads and there are many underdeveloped lots that could serve as additional off-site parking to make up for the insufficient amount of space the 26 acres of Jingletown Stadium would provide for parking.
Plus, I bet Jingletown Stadium would have some mean burritos.
Like any site, Jingletown has its positives and negatives. I don't have any familiarity with this area other than driving through there several years ago while looking for waterfront sites.
- Of the 26 acres, half would be devoted to the ballpark and the other half to parking in all likelihood. That translates to about 1,600 on-site spaces if only a surface lot were built to save costs. That could grow to 3,000 (two levels) or 4,500 (three levels) if a garage were built, but someone would have to foot the bill for that. The more parking is immediately available, the greater traffic impact. 10,000 spaces for any ballpark would be for any site, regardless of the site's proximity to transit. A worst case scenario has to be assumed to properly identify problems and create mitigation plans.
- A 2002 report by environmental watchdog site Scorecard indicates that the Owens Brockway plant has a less than glowing report card in terms of toxic chemical/waste generation. If the site were acquired, it's likely that some amount of site cleanup would be required. The flipside is that wherever the plant is moved, it's possible that a cleaner replacement could be built. Owens Brockway's parent company is one of the largest glass container manufacturers in the world.
- If Owens Brockway isn't interested in selling, the plan is dead in the water. Unlike the other two waterfront sites, this one is privately owned. As usual, eminent domain is assumed to be out of the question.
- The picture intentionally orients the field east instead of creating a "Splash Hit" situation. A street acts as a buffer between the ballpark site and the waterfront.
- Impact to Alameda is unknown, which means NIMBY reaction to such a concept is unknown.