Opening Day notes

I was one of the 44,000-plus announced at the McAfee Coliseum last night. Kirk Sarloos's inability to get left-handed hitters out allowed me to look around and note some of the changes:

1. The improvements made to the Meyer Sound PA system are noticeable. Not that Roy Steele's voice could ever sound tinny or weak, but the enhancements made him sound clearer and boomier than ever.
   
2. The GM Friday night campaign should bring out a few new folks, though I am disappointed that they didn't have a Saturn Sky or Pontiac Solstice roadster up for grabs.
   
3. More signage. I saw a few more advertisers in more locations. The outfield wall is saturated with ads. The two big signs that hung above the stairs in left and right now have a trivision-type display that features A's Brand and Verizon Wireless. I also saw a new sign for E-Loan and a couple more new advertisers. It looks like the team has been more aggressive in the offseason looking for stadium sponsors.
   
4. The centerfield, plaza-level sign showing the names of previous A's greats is gone. There are two new signs on the plaza facade near the foul poles that show the years of the A's world championship teams.
5. The historical video montage shown before games has changed. It now has more contemporary music and ends with a vintage 70's-era Swingin' A's graphic.
6. The team has also produced a cheesy-looking "public service announcement" promoting proper fan behavior, also to be shown before every game.