tag:blogger.com,1999:blog-11432525.post112804274589054855..comments2023-10-16T03:27:54.609-07:00Comments on new A's ballpark: Understanding the marketsMarine Layerhttp://www.blogger.com/profile/13515986023439927575noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-11432525.post-1128716262143116142005-10-07T13:17:00.000-07:002005-10-07T13:17:00.000-07:00If they stay in the county, how about the Alameda ...If they stay in the county, how about the Alameda Athletics? Has a nice ring to it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128476878498833142005-10-04T18:47:00.000-07:002005-10-04T18:47:00.000-07:00I don't see how putting "San Francisco" in front o...I don't see how putting "San Francisco" in front of "Athletics" will translate into revenue. It's no magic bean. Poll a bunch of Giants fans, and the association with SF is probably not one of the top three reasons why they like the team. It's first the players (or Barry), the venue, and then the historical bond with the team. The association with SF is tangential to the historical link. People in the Bay Area won't go to A's games in droves because it's got the name "SF A's". Oakland will still be their home and the same location-based issues will plague the team. <BR/><BR/>The media issues (radio, perception) can be resolved with patience, effort, and money. It's up to the ownership group to invest in the community so that they can reap the benefits. The Angels didn't need to change their name to the LA Angels to see a boost in revenues. Signing Vlad Guerrero and Bartolo Colon did a lot more for the team's fortunes. Similarly, if the 2001 A's team had been kept mostly intact through now, the fans would be there because the stars would have been well developed. The current team's discontinuity hurts a lot.Marine Layerhttps://www.blogger.com/profile/13515986023439927575noreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128443797929548222005-10-04T09:36:00.000-07:002005-10-04T09:36:00.000-07:00Oakland is not a market. It's part of the San Fra...Oakland is not a market. It's part of the San Francisco market. This is where comparisons with Cleveland, Kansas City, and Detroit all go out the window. Small as those places are, those cities have the local media to themselves and no local sports station that ignores them.<BR/><BR/>The A's need to work towards parity(frankly, I'd be happy with 40%) in a two team Bay Area market. This is why the "Oakland" label may need to go. Even if they were able to go to San Jose, it might be better to use "Golden State" or "California".<BR/><BR/>As long as it's the "San Francisco" Bay Area, the city by the bay will have a distict marketing advantage.Georobhttps://www.blogger.com/profile/16213186069766951534noreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128441124318182632005-10-04T08:52:00.000-07:002005-10-04T08:52:00.000-07:00Anon 11:26 - Amazing that keeping a bunch of polit...Anon 11:26 - Amazing that keeping a bunch of politicians happy with the order their city's name appears takes precedence over good data. Thanks for the info.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128440955830815952005-10-04T08:49:00.000-07:002005-10-04T08:49:00.000-07:00Not to mention the fact that Oakland sits in the m...Not to mention the fact that Oakland sits in the middle of the 5th biggest market in the country. Cleveland sits in the middle of Cleveland, a market less than half the size. Oakland is in a much bigger market, even considering it is shared. Whether they are in San Jose or Oakland, their addressable market is really the same. They can capture South Bay marketshare from Oakland. They don't have to move to San Jose to do it. Again, don't get hung up on the relatively arbitrary and meaningless city limit boundaries. They have little or no bearing on the A's market opportunity.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128408990020560292005-10-03T23:56:00.000-07:002005-10-03T23:56:00.000-07:00I'm not going to get into the Oakland vs. anyone e...I'm not going to get into the Oakland vs. anyone else discussion because it never gets anywhere. The original post shows that the population is big enough. Cleveland is the same size as Oakland, and it has similar financial issues, downturn of industry, disproportionately large poor population, etc. Yet no one is talking about how unworthy Cleveland is of having pro sports, and they have three. <BR/><BR/>Now there may be a question of whether three teams in Oakland makes the area oversaturated, but that can only be asked if all of the venues were new and competition among them were even. But Cleveland does have that situation, and we know that the viability of three franchises in Cleveland is not an issue.<BR/><BR/>On that SF naming issue - I'm certain that if the A's ever went that route, there will be a long line of people with torches and pitchforks at the Coliseum the next day to burn the A's offices in the Arena. And I may just join them.Marine Layerhttps://www.blogger.com/profile/13515986023439927575noreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128381264212350532005-10-03T16:14:00.000-07:002005-10-03T16:14:00.000-07:00Marinelayer,Can you give us some background on pro...Marinelayer,<BR/>Can you give us some background on professional sports in Oakland? Oakland has teams from the NFL, NBA, and MLB,...yet San Jose has over twice as many people (and a wealthier economy), and only has the Sharks of the NHL. Why Oakland? Was Oakland once viewed as a major American City? Lastly, I think for many people, being a fan of a San Francisco Giants makes them feel (psychologically) like they also belong to "The City"...Rich, Cosmopolitan, historic, synonymous with world culture.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128284298311643142005-10-02T13:18:00.000-07:002005-10-02T13:18:00.000-07:00I totally agree with the last post. I've always f...I totally agree with the last post. I've always felt that in places like Walnut Creek and Danville, the A's have at best a 50% share of the fan base.<BR/><BR/>Whether it's because of "Raider Nation", the crime rate, or even Gertrude Stein's 70 year old remark; the name "Oakland" hurts. If the they DO leave the city limits, I have to think that the A's will give serious thought to making a change.<BR/><BR/>Would they pull an Angels and call themselves "San Francisco"? Even if they wanted to, would MLB object due to the territorial boundaries(Even though they would play in the East Bay)?Georobhttps://www.blogger.com/profile/16213186069766951534noreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128273485091995892005-10-02T10:18:00.000-07:002005-10-02T10:18:00.000-07:00I think us A's fans have to face the ugly reality ...I think us A's fans have to face the ugly reality that the shared market pretty much only flows one way. There are loads of East Bay people sporting Giants gear and going to Giants game. The reverse is just not true (to any large degree).<BR/><BR/>How many people in SF and San Mat counties actually consider going to an A's game when they are not playing the Giants? Heck I bet with the River Cats connection the A's have a larger fan base in Sac and Yolo counties than SF and San Mat.<BR/><BR/>People in the East Bay middle and upper class suburbs such as Lafayette, Livermore, and Walnut Creek live just about as close to SBC as Network Associates and are far more likely to self-identify with the urbane SF than the rowdy (somewhat falsely accused) Oakland.<BR/><BR/>I don't think it is so much a matter of market size as poaching.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128234373885195362005-10-01T23:26:00.000-07:002005-10-01T23:26:00.000-07:00Peanut Gallery,The Census Bureau's spliting the ar...Peanut Gallery,<BR/><BR/>The Census Bureau's spliting the area into two metro's happened because in 2003, they changed the way the Bay Area was identified from "San Francisco-Oakland-San Jose" to "San Jose-San Francisco-Oakland" to accurately reflect the population statistics. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2003/07/18/MN274269.DTL <BR/>The Bureau had no intention of dissing SF by doing this (it's their standard), but San Francisco residents and leaders complained. The only way the Bureau could be accurate without upsetting a bunch of folks was to split the area into two metro's: SF-Oak-Fre, and SJ-Snyvl-SClara (because SJ would in turn be upset if it got switched back.) By the way, same thing happened in D.C.-Baltimore at the same time, when the Bureau gave Baltimore first position, and eventually they were split to keep everyone happy.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128106919811532082005-09-30T12:01:00.000-07:002005-09-30T12:01:00.000-07:00Territorial rights are drawn up by the owners and ...Territorial rights are drawn up by the owners and MLB. In a sense they're arbitrary, because there's no governing body overseeing them thanks to baseball's antitrust exemption. <BR/><BR/>The late, great former owner of the A's, Walter Haas, Jr. granted territorial rights to Santa Clara County to the Giants and Bob Lurie in the early 90's. Two ballot measures to fund ballparks failed, and the Giants went through typical ballpark histrionics until the team was sold to Peter Magowan. Knowing that a publicly funded ballpark wasn't going to pass anywhere in the area, Magowan put together a plan to privately build the stadium. The only condition was that the Giants would retain the rights to Santa Clara County, and they still the rights today even though their new home is further away from Santa Clara County than it ever was.<BR/><BR/>The only other market that has a county-by-county split is Washington-Baltimore. All other two-team markets are shared.Marine Layerhttps://www.blogger.com/profile/13515986023439927575noreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128102313028353342005-09-30T10:45:00.000-07:002005-09-30T10:45:00.000-07:00Can you please enlighten me on how these territori...Can you please enlighten me on how these territorial rights are decided upon and divided up?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128095658661130172005-09-30T08:54:00.000-07:002005-09-30T08:54:00.000-07:00Exactly what I always tell people. The A's are not...Exactly what I always tell people. The A's are not a small market team. They aren't even a small budget team. They're actually a mid-budget team compared to the rest of MLB (from memory of the last payroll list I saw). Any attendance problems are a marketing problem, not a market problem. Personally, I think the Raiders and A's both suffer from having a fan base largely rooted in the lower income segments of the area (as a percentage compared to the Niners and Giants) and perhaps a perception that Oakland and, by association, the stadium are rough, family unfriendly places. This is of course totally false, but the perception is hard to change.<BR/><BR/>At risk of going off on a tangent, I have several comments on population metrics:<BR/><BR/>1. People have this tendency to look at city population for these things. People look at the population of Oakland and conclude it's a small market. This makes no sense as city limits are an arbitrary boundary for analyzing anything related to the measure of population except when looking at city-based services. The entire metropolitan area is the metric to use for virtually everything else.<BR/><BR/>2. The census bureau's split of the Bay Area makes their statistics meaningless. There's a far better list available here (this also includes international cities, but you can manually count to identify the top US metropolitan area):<BR/>http://en.wikipedia.org/wiki/List_of_metropolitan_areas_by_population<BR/><BR/>3. From this page you will note the Bay Area is actually #5. This is because DC and Baltimore are also one big connected metropolitan area, which makes it the #4. My guess is the census bureau also split that.<BR/><BR/>4. We all know LA is huge, but I didn't realize it was well more than twice the size of the Bay Area. No wonder they get everything they want from the state and we get the shaft. And if you toss San Diego in there too (as these are quickly growing into each other), you're looking at 3x as many people down there than up here. It's only going to get worse.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128095546834414102005-09-30T08:52:00.000-07:002005-09-30T08:52:00.000-07:00The A's are not either a small market team, nor ar...The A's are not either a small market team, nor are they truly a large market team. Even if they were in the smallest MLB market, under normal circumstances the A's would have it all to themselves, TV, radio, newspaper, etc. Not the case here.<BR/><BR/>Instead, the A's "share" a large market with the Giants...but do they really? Much of this is due to KNBR, but my feeling is that when it comes to the A's, the Bay Area media is apathetic at best and hostile at worst.<BR/><BR/>Perhaps it's like that in NY, LA, and Chicago too: where one team will always be favored over another. But the Bay Area is still smaller than those three areas, which leads back to the old argument about whether this area is big enough to support two teams successfully.<BR/><BR/>I say it is, but the A's have to market themselves to the entire region to be successful. At the risk of being simplistic, it could come down to dropping the name "Oakland" and adopting something like "California"(do the Angels still have the rights to that?) or "Golden State". Everyone in Northern California identifies with San Francisco, but Oakland implies a much smaller area with(you gotta say it) a bad reputation. Perception is reality.<BR/><BR/>If the A's move to Fremont or Dublin, it's widely assumed that the name "Oakland" will stay. But even so, the larger task remains; and that is to market the team to a wider fan base.<BR/><BR/>Laugh all you want at "LA Angels Of Anaheim", but Arte Moreno knew exactly what he was doing.Georobhttps://www.blogger.com/profile/16213186069766951534noreply@blogger.comtag:blogger.com,1999:blog-11432525.post-1128089955783133392005-09-30T07:19:00.000-07:002005-09-30T07:19:00.000-07:00To answer your question ML, YES! Venue, location,...To answer your question ML, YES! Venue, location, overall baseball experience...a new ballpark (as well as a winning ballclub) is key to improving A's attendance.Anonymousnoreply@blogger.com